When it comes to your blog, there are many things you can do to get it noticed. Guest posting is one of them. Not only does it help you build relationships with other bloggers, but it also provides you with the opportunity to reach a larger audience.
If you're interested in guest posting on other blogs, you’ve come to the right place. This quick and simple guide will help you get started in five easy steps!
1. Understand Your Goal
To begin with, you need to understand what you’re trying to achieve by guest blogging. Of course, we know that guest posts are key in blogging — but what are you using them for? Consider the following.
- Do you want quality backlinks for SEO?
- Do you want to raise your brand awareness?
- Are you trying to network with other bloggers or business owners?
- Are you trying to build credibility and position yourself as an expert in your niche?
Long story short, you need to determine how guest blogging fits into your overall strategy. Once you've figured that out, you can move on to the next step.
2. Identify Websites That Accept Guest Posts
The next step is to identify potential sites that fit your niche and that are accepting guest posts from contributors.
During this step, it's important to identify blogs that are relevant to your industry as well as ones that have a large following or a good DA. You can use search engines such as Google or social media platforms like Twitter and Facebook to find potential blogs for guest posting.
But before you send a pitch, make sure you've carefully reviewed their pitch guidelines! If you don't, your pitch may just end up in their trash folder.
Taking the time to review their rules for guest blog submissions will also help you determine what kind of content they accept, how their process works, and what you'll get in return (backlink, author bio, etc). It's also helpful to review the content that's already been published so you're not pitching an idea that has already been done.
3. Write Your Guest Post Pitch
Once you've identified the right blog, it's time to write a compelling pitch. Your pitch should include:
- Information about yourself and why you're an expert on the topic you want to write about
- A brief summary of what the post will be about
- Any links or resources that may be useful in the post
Last but not least: be sure to double-check your spelling and grammar before submitting your pitch. Grammarly is a great tool for this! The free Chrome extension works with most email platforms, so you can find and fix errors quickly.
4. Promote Your Guest Post Once It's Been Published
Once your post has been published, don't forget to promote it!
- Share it on Twitter, Facebook, Instagram, and LinkedIn
- Send an email to your email list with a link encouraging your blog subscribers to check it out
- Add a link to your email signature
5. Repurpose Your Guest Post
The final step in your guest blogging strategy is to stretch the content further. Finding ways to repurpose your article can help with content creation and get more eyes on your blog. Once your guest post has been published, brainstorm ways to reuse the information. For example, you could use it to create an opt-in freebie, digital download, social media posts, or infographics. You could also use it for a podcast episode or to create video content.
Making Guest Posting a Part of Your Marketing Strategy
At the end of the day, guest posting is an excellent way for bloggers and content marketers alike to get their work seen by a larger audience while building relationships with other members of their industry. Finding the right website and writing compelling pitches are key components when it comes to successful guest posting. However, don’t forget about promoting your article once it's published.
There you have it: 5 super simple steps to become a guest blogger. If you found this article helpful, you may also want to check out this guide with 9 Expert Tips to Help You Grow Your Blog in 2023 or this article on how to make money blogging.
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