No matter what kind of online business you own, you're likely hoping it will grow as quickly as possible — especially if you're just getting started. But, it can be hard to figure out where to focus your efforts and what strategies to use. While it takes hard work to grow your online business, there are some easy, straightforward strategies you can employ.
Scroll below to learn 4 effective ways to grow your online business!
Improve Website Design & Navigation
As an online business owner, your website is one of your biggest assets. A poorly designed or hard-to-navigate website won't do you any favors. If your website looks straight out of the 90s or visitors can't find what they're looking for, you're going to lose out on potential sales and clients.
Do you need a super fancy website or to invest thousands of dollars into its design? Absolutely not. Even a basic site can help your online business grow provided it's well-designed and has a simple, easy-to-navigate menu.
If you're not particularly tech-savvy or are unsure of how to design a high-quality website, consider hiring a professional website design company like WEBX360. On a budget? There are plenty of affordable WordPress themes out there, as well as plugins like Elementor, to take the guesswork out of the design process. Squarespace is also a user-friendly option with plenty of templates and a drag-and-drop editor for DIYing your own website.
Track Key Performance Indicators
To really grow your business, you have to understand how your website and marketing tactics are performing. For that to really work, you have to ensure that you're measuring everything from top-performing landing pages to visitor demographics. It's also helpful to track social media engagement to figure out what content or products potential customers are responding to.
When it comes to tracking website metrics, Google Analytics will be your best friend. That said, it can be a little tricky to set up and find the reports your need, especially with the transition to G4. The good news? WordPress users can simplify performance tracking with plugins like ExactMetrics. Once you download the plugin, setup is complete with just the click of a button — no coding required.
Once you've completed the setup process, you'll have instant access to easy-to-read reports right in your WordPress dashboard.
ExactMetrics makes it easy to set up custom dimensions and identify the content, products, and services site visitors are interested in.
You can also track the top:
- Outbound links: Identify where traffic goes when leaving your blog
- Referrals: Know where your traffic is coming from
- Posts and Pages: See which articles and pages are getting the most visitors
- Landing and Exit Pages: See which pages attract and repel visitors
- Affiliate Links: Identify which types of products are bringing in the most money
- And more!
With a clearer picture of how your site is performing, you can fine-tune your efforts and test different strategies to increase sales or land new clients.
Utilize Social Media Marketing
When it comes to marketing your online business, one of the best things you can do is utilize free tools like social media. If you're not using social media platforms to your advantage, you're not giving your online business the best chance of success. Social media platforms bring an audience to your online business, which can boost engagement and help it grow.
Social media marketing allows you to:
- Promote content, products, and services
- Cast a wider net & bring in a potential customers
- Engage with your followers
- Showcase your expertise or products
- Increase brand awareness
Online marketing via Facebook, Instagram, or another platform can be pretty daunting, especially while managing all the other aspects of your online business. If you can, consider outsourcing the task to a fellow freelancer or hiring a digital marketing firm.
Another option is to make social media marketing as simple as possible. For that, I recommend creating or investing in templates like those offered through Pixistock or even free options available on Canva. Creative Market is another great resource for social media templates.
Make It Easy to Contact You
If you're having trouble converting site visitors to prospects, your contact page — or lack thereof — might be the problem. If people can't figure out how to contact you, you're going to lose out on potentially lucrative clients. Luckily, this is an easy problem to solve.
Your website should include a contact page with a form, as well as your contact details. This also gives you an opportunity to set expectations by giving them a timeframe in which they can expect to hear from you as well as what comes next. For example, the contact page on my business website lets prospects know that I will respond within 72 hours of their inquiry, at which time we'll set up a discovery call.
The website footer is another great place to insert your contact details or a link to the contact page. Adding buttons with a call-to-action on service and product pages will also help guide the user journey, converting visitors to prospects and helping to grow your online business. Last but not least, add contact details to your social media profiles.
Long story short: The easier you make it for people to contact you, the easier it will be to grow your online business.
Be Patient While Your Grow Your Online Business
It might be hard to hear, but it's unlikely that your online business will grow drastically overnight. It's going to take time, as well as trial and error before you see the growth you crave. So, be patient and be willing to test different strategies until you figure out what works best for your online business. If you keep at it, growth will come.
There you have it: 4 tips to grow your online business. If you enjoyed this article, you may also want to check out these guides on how to prevent digital burnout and deal with frustration as an online business owner.