First of all, I’m so glad you’re here! Starting a blog is a super rewarding experience and it’s something that I recommend all freelance writers consider doing. Whether you’re a freelancer or just someone wanting to make money blogging, this post is for you!
To be fair, there’s no shortage of “How to Start a Blog” blog posts and by now you’ve probably come across a million of them. Some are great, while others are vague. One of my pet peeves are guides that totally gloss over the details! That’s why I wanted to share how I set up this blog and how I plan to use it as a source of income in addition to freelance writing.
Why I Love Blogging:
- Starting a blog is inexpensive.
- It allows the opportunity to connect with a wide array of people.
- It helps to sharpen writing skills.
- Blogging has the potential to be a great source of income.
- Blogging is a creative outlet.
- Anyone can do it!
When I say starting a blog is inexpensive, I mean it. Depending on your hosting provider, a domain name and hosting costs as little as $3.95/month! That’s such a low-commitment investment and the best part is, there’s a potential to make a huge profit!
Okay, now that you know why I love blogging, here’s a forecast of what we’re going to cover:
- How to choose a blog niche
- Choosing a domain name
- Signing up for web hosting
- + why a self-hosted blog is the right choice
- Customizing your blog
- How to make money blogging
- An overview of affiliate marketing
- Using social media to drive traffic
Let’s get started, shall we?
Note: This post contains affiliate links. For more information, click here.
Step #1: Choosing a Blog Niche
Okay, clearly you know that you want to start a blog but do you know what you want to blog about?
Choosing a blog niche (also known as your blog’s topic) is super important when it comes to starting a blog that will make money. There are several questions to ask yourself before starting a blog.
- What interests you and what are you knowledgeable about?
- What do you want to be known for?
- Do you see yourself writing about this topic long-term?
- Is there an audience for your niche?
- Are there affiliate programs related to your niche?
- How do you plan to stand out if the market is saturated with other bloggers in your chosen nice?
Which of these bullet points do you think is the most important when it comes to picking a niche? You might think picking a niche with affiliate marketing programs is the key to starting a profitable blog. While that does play a part, you’d be wrong.
The most important rule is to pick a topic that interests you!
When someone chooses a niche they aren’t passionate about, they are setting themselves up for failure from day one.
Starting a blog may be a small investment, but it’s money wasted if you get bored and don’t put in the work.
Another key to starting a successful blog is to pick a niche that you actually know something about. Blogging about something completely outside of your wheelhouse won’t help to build your credibility. If you’re going to turn your blog into one that makes money, you need to provide your readers with high quality, helpful content.
To help you out, here are some popular blog niches:
- Home Decor
Step #2: Choosing a Domain Name
Once you know what you want to blog about, it’s time for the hard part–picking a domain name! Your domain is basically where your blog lives on the web. For example, my blog lives at www.TheQuietTypeBlog.com.
A domain name is very important to your online identity. It’s right on par with picking a company name, so it requires some serious thought before jumping in. With that in mind, trying to decide a domain name isn’t always easy.
However, there are some basic guidelines to follow when picking a domain name.
- Keep it short. Having a domain name that is too long will be hard to remember, so you risk the chance your prospective visitors will forget it or mistype/misspell it.
- Make it easy to type. Don’t include weird slang, spellings, or hyphens in your domain name. The last thing you want is for your audience to end up on a completely different site!
- Relate it to your niche, but don’t be too specific. Choosing a domain name that ties into your niche is great because it gives your audience an idea of what your blog is about. Your domain name will also have a built-in keyword, which is awesome for SEO. Just don’t get too specific and limit the potential for growth. For example, Callie’s Cakes will work as a domain name if you bake cakes, but if you also blog about “healthy dinners for two” you might confuse your audience.
- Make sure it’s available. Do your research and have a back up if your first pick is already taken. An easy way to figure out if your domain name is available is to search for it. You can also use a free domain search like this one from SiteGround.
Pro Tip: Before purchasing your domain, check the social media sites you want to use to make sure your handle is available too. Even if you aren’t sure which platforms you want to use, scooping up the name while you can will only benefit you in the long run.
Step #3: Picking a Host for Your Blog
If you’ve done a little research into starting a blog already, you probably have an idea of what a web host is but just in case, here’s what you need to know.
Think of your blog as your favorite coffee shop. In order for the coffee shop to do what it does, it needs a place for customers to visit. This storefront holds all of the coffee shop’s supplies and merchandise. It also provides their customers with a place to enjoy their favorite drinks and pastries.
For you to provide your content to an audience, you need to have a “storefront.” That’s exactly what a web host does. Without a web host, your killer blog posts would just sit on your computer and there would be no way to get your content out there for your audience to see.
Free vs. Hosting
I know what you’re thinking…”Ever heard of the free site, WordPress.com?”
Yes, you can use free blogging platforms like WordPress.com or BlogSpot and save yourself the $3.95/month for a self-hosted blog.
BUT (I bet you saw this coming) there are some important reasons to invest in a self-hosted blog.
- It looks professional. Free platforms often come with an extra-long URL like www.yourblogname.wordpress.com or www.yourblogname.wixsite.com/yourblogname. Yuck! First, that’s such a long URL to type and second, it looks super unprofessional. If you stick with a free platform, don’t be surprised if visitors don’t invest in you because you weren’t willing to invest in yourself.
- You’re in complete control. When you pay for web hosting, you get freedom. Not only are you in total control of your content, but you can also design your blog any way you like. There’s no shortage of options when it comes to themes, plug-ins and the like.
- You can monetize your blog. Free platforms like WordPress.com don’t let you advertise third-party content or put ads on your blog, so monetizing your blog is all but impossible. Hosting your blog with a provider like SiteGround means you own your blog so you can advertise any way you see fit.
If none of this is important to you and you’re blogging just for fun, then by all means, go with a free platform. But, if your goal is to make money blogging, you investing in a web host is the way to go.
Which Host is the Best Host?
I debated between the two for quite some time before ultimately going with SiteGround. They offer comparable plans and pricing, but what won me over was the great customer service reviews, speed, and security of the site. Plus, it is incredibly user-friendly for newbies.
In fact, I was so happy with SiteGround’s service that I moved my freelance writer’s website and portfolio from Wix to SiteGround. They have three different plans to choose from, including the GrowBig plan which offers unlimited websites. SiteGround also has a free website mitigation service whereas Bluehost charges $149.99.
If you’re on the fence about which web host to go with, check out this post from digital.com to see why SiteGround beat out Bluehost in an official comparison.
Ready to get started with SiteGround? Use my link to get web hosting for just $3.95 per month + a free domain name (a $15 value).
Getting Started With SiteGround
After clicking my link, you’ll see the three plans SiteGround offers. Select that plan that best suits your needs and click, “get started.”
Pro Tip: I recommend starting with the StartUp plan for now. You can always upgrade later!
Next, claim your desired domain name.
Take a second to review your choices. Specifically, double-check the spelling of your domain name. Nothing puts a damper on the excitement of starting a blog quite like a misspelled domain name! Once you’ve verified everything, click “complete.”
Congratulations! You’re the proud owner of a brand-spankin’ new blog! Woooo!
Step #4: Customizing Your Blog
Once you’ve completed your purchase, you’ll be prompted to create a login for your user area. Once that’s done you’re all set to download WordPress. SiteGround makes it super easy with their Account Setup Wizard pop up.
With just one click, WordPress is installed and it’s time to customize your site.
Select a Theme
WordPress will automatically prompt you to pick one of the provided themes. If there is one you like, go for it. Otherwise, there are tons of places to find WordPress themes on the web.
My favorite places to find feminine WordPress themes:
My current theme is from 17th Ave Designs but I also really loved my last theme from Pretty Darn Cute Designs. I went with the Pretty Simple theme and it looked great! It was also easy to set up thanks to the step by step guide that came with it. Themes from Pretty Darn Cute Designs are also very easy to customize.
Once you’ve picked your theme, simply go to Appearence>Themes on the left side of your WordPress Menu.
To add a new theme (if you’ve purchased one) just click “Add New” on the themes page.
FYI: If you’ve chosen a theme from Pretty Darn Cute Designs, you’ll get a step by step guide to set up your new theme.
Some things I recommend including on your blog are:
- An “about me” section: Whether a full page or just a little blurb in the sidebar, an about page is a wonderful way to tell your audience about yourself and your blog. I also recommend adding a picture of yourself. Adding a face to the name is a great way to help your audience feel more connected with you. Plus, having one photo of yourself across all your platforms (Pinterest, Twitter, Facebook, etc) will make you easily recognizable.
- Social buttons: Having social buttons in your sidebar will allow your audience to easily follow you on social media, which has the potential to impact your overall reach. What better way to grow a following than to connect directly with your target audience?
- Contact page: Invite your audience to get in touch with you! A contact page is also necessary if you want to work with brands for sponsorships, or with other bloggers for guest posting and collaboration.
Connect Google Analytics
If you want your blog to thrive, one of the most important things to do when starting a blog is to set up Google Analytics. It’s the absolute best way to track what’s going on with your blog in terms of traffic, clicks, popularity, etc.
You’ll have to sign up for a Google Analytics account, but connecting it with your blog is a pretty straightforward process. For a more in-depth explanation about why you should set up Google Analytics (and how), this blog post from Ana at The She Approach is excellent!
Add Plugins to Your Blog
Selecting plugins for your blog is definitely a personal decision. As time goes on, you’ll probably find many new plugins to add or test out, but there are some basic ones that will get you off to a good start if you’re just starting a blog.
- Yoast SEO: 100% necessary! You will probably hear a lot of bloggers recommend this one! It’s a free plugin that will help you add keywords to your blog posts. Simply select a keyword (the word you think people would search for to find your post) and Yoast will tell you how often it appears in your post and optimizes your text for how it will appear on search engines. It also scores the readability of your post, which has been very helpful for me so far.
- Pinterest PinIt Button: This is a must-have because it allows people to share your post directly to Pinterest from your blog. Pinterest is a huge source of traffic, so having a Pin It button and creating pinnable images is incredibly important.
Psst…Wanna know how to use Pinterest to create traffic to your blog and grow a following? Check out my review of Pinterest Ninja!
- MailChimp for WP: MailChimp is what I currently use for my forms as well as my email list. Using the MailChimp plugin specifically isn’t necessary, but of the ones that I’ve tried and it’s definitely the one I like the best. No matter what plugin you choose, having a subscription popup/bar and contact forms is necessary. It’s how you will grow an email list and how you will connect with your audience.
- Social Pug: Social Pug creates sharing buttons in your blog posts. Having a plugin like Social Pug lets your readers share your blog post directly to the platform of their choice. It also has a nifty counter so you can see how often and where your post is being shared.
How to Make Money Blogging
As is the goal for a lot of bloggers, making money is a huge incentive when it comes to starting a blog. The problem is, not all blogs are profitable and the “six-figure bloggers” you hear about aren’t as common as they seem to be.
However, that doesn’t mean you can’t make a profit from your blog. In fact, tons of bloggers do! It’s not going to be instantaneous, though. Making a profit means promoting your blog, building a following, and growing your email list.
You’ve probably heard about affiliate marketing by now. It’s one of the easiest, low-stress ways to make a little extra money from blogging. Just like when you read the reviews on Amazon before buying something, creating blog posts centered around products will encourage others to try them too.
Pro Tip: Only promote products you’ve actually tried and genuinely like. Promoting everything under the sun will make you seem spammy and money-hungry. No one wants that! If you promote products you’ve tried, it will boost your credibility with your readers.
There are so many affiliate programs out there, but I recommend starting off with just one or two. Once you’ve gotten a feel for it, you can start applying to other programs and promote their products.
Check to see if your web host and WordPress theme provider offer affiliate programs. Most do! Since you’re already using their products and you know you like them, they’re easy to promote!
Does affiliate marketing still seem daunting? Or, have you tried it but aren’t having any luck with people using your link? You should check out The She Approach’s Affiliate Marketing Bundle. It’s actually the first training package I ever purchased for my blog, and I was super happy with it. There are a ton of great tips to help you make your first affiliate sale!
Another tip – Add a resources page to your blog and include affiliate links to products you would recommend to your audience.
Sell Digital Products
Creating your own digital products is also an awesome way to make money blogging. Selling your own digital products, like an eBook or Canva templates, means you get to keep 100% of your profits* rather than earning just a small portion of the sale.
*unless you offer an affiliate program
Take Dale from Blogging Her Way, for example. She created an eBook called Get Paid to Pin a few months after launching her blog. It took her just a day or two to write and she sells it for $25 on her blog. So, every time she sells her eBook, she makes either $25 or $15 if it’s purchased through someone’s affiliate link. It may not seem like a lot, but it adds up quick!
P.S. If you want to learn more about starting a profitable blog, Blogging Her Way is a great resource!
Now that you’ve got a step by step guide to starting a profitable blog, what are you waiting for?! Once you’ve got it set up, I’d love to check it out. Feel free to leave a comment with a link to your blog down below.
Add a Shop to Your Blog
This is probably the most ambitious way to make money blogging, especially as a new blogger. It takes a lot of time, research and dedication for a new shop to be successful.
If you’ve been blogging for a while, adding a shop to your blog can be super beneficial. If you’re blog is centered around cooking, you could open a shop that sells kitchenware or recipe books.
Laura from Yellow Rose Life is a good example of this tactic. Her blog is all about home renovations, diy, and design. In her shop, she sells homemade signs.
Some of the most profitable bloggers earn money by offering services to their visitors. Popular services include:
- Blog audits
- Social media management
- Virtual Assistants
- Stock photography
The options are pretty endless! When trying to figure out what service you can offer, consider what you like doing, what kind of problem your target audience might need solved, and what you enjoy doing.
Other Ways to Make Money
The three ways above are excellent ways to monetize your blog, though there are a few other things you could try.
- Sponsored posts
While these can be profitable, they also require your blog to have a ton of traffic and page views. Without high traffic, these ads and sponsored posts won’t be seen and companies don’t want to waste their time and resources on brand new blogs.
Don’t get too discouraged though. With a little time and effort you can grow your page views and get there! Plus, having a goal like being offered sponsored posts is a really good incentive when it comes to growing your blog!
A Brief Recap on Starting a Blog
Phew! This is the longest blog post I’ve written to date! Since there was a lot of information, I think it’s best that we recap a little bit, don’t you think?
So, here’s the steps to starting a blog:
- Pick a niche
- Choose a domain name
- Sign up for web hosting
- Customize your blog
- Monetize your blog
I hope you found this post helpful, but if you’re still confused or have questions, feel free to reach out! I’m happy to help. Once you’ve got your blog up and running, I’d love to check it out, so leave a comment down below with a link to your blog!
Katie Jenison is a freelance writer offering copywriting, blogging, and ghostwriting services. She works closely with home builders, remodelers, interior designers, real estate and property management professionals to help them create content marketing strategies, improve their digital presence, generate leads, and engage with their target audience. Katie also helps freelance writers and creative entrepreneurs pursue their dreams of working from home by providing tips and advice, business strategies, and writing tips on her blog, The Quiet Type. Download her free workbook, A Freelancer’s Guide to Setting Rates, here.