It’s not enough to just have a subscription box on your site and hope for the best. I think we can all agree we wish it were that easy!
Think about it…most people don’t want to have a bunch of promotional emails cluttering their inbox, so generic calls to action like, “sign up for our newsletter” just aren’t cutting it. In order to get people to sign up for your email list, you have to give them an incentive…also known as an opt-in freebie.
Sounds easy enough, right?
The truth is, opt-in freebies can be troublesome, too. When it comes to thinking of the perfect freebie for your site, you might be drawing a blank wondering:
- What should I give away?
- How should I deliver it?
- Do people even care what I have to say?
Stop overthinking it!
Your opt-in freebie doesn’t have to be perfect but it does need to resonate with your audience. Here are 10 opt-in ideas to grow your email list.
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Note: This post contains affiliate links.
10 Easy Ways to Grow Your Email List
1. Create Content Upgrades
This is one of the most popular ways to grow your email list. Content upgrades are freebies built off of an existing blog post, so they generally correspond with that idea.
Here are two of my content upgrades:
- A checklist + pitch tracking template that corresponds with my blog post, “How to Create a Killer Pitch and Win Freelance Writing Clients“
- A fillable workbook with a step by step guide for calculating rates that corresponds with my blog post, “What to Charge as a Freelance Writer“
While promoting content upgrades can be easier to do in conjunction with the corresponding blog post, you can also market them separately.
2. Host a Giveaway
People love to win free stuff, so hosting a giveaway or contest is great way to grow your email list. When they sign up for you email list, they’ll be entered to win whatever prize you choose to give away.
Here are a couple of ideas for what to giveaway to get you started:
- A copy of a digital product you sell
- Gift cards to Amazon or to your shop
- Free coaching call
- A copy of a book you recently reviewed
Bonus tip: Use an app like Gleam to grow your social media following by offering bonus entries for each platform they follow you on.
3. Promote on Pinterest
Once you’ve created your opt-in freebie, promote it using Pinterest. Create pins for your opt-in that lead directly to the landing page where they input their email in exchange for the freebie. Start with at least two pins so you can A/B test them and see what works better at attracting new subscribers.
Play around with
Once you have an idea of what kind of pin is grabbing the attention of your subscribers, create more like it. The more pins you have per opt-in, the higher the potential to get new email subscribers and grow your email list.
This is one of my favorite (and easiest) ways to promote an opt-in freebie to grow your email list because it’s pretty hands off after you’ve created your pins. Just schedule them to pin to your relevant boards using Tailwind and you’re good to go! You can also promote your pins in any relevant Facebook groups with promo threads that you’re in.
4. Create a Quiz
A quiz is such a fun and unique way to grow your email list. Develop a quiz with 5-10 questions with different end result depending on the taker’s answers. Then offer the results in exchange for the quiz taker’s email address.
Need an example?
5. Host a Webinar
Have something to teach your audience? Host a webinar! When people reserve their seat in the webinar, they’ll be added to your email list so they can get updates on the class and you can send them any workbooks or materials they’ll need.
If they enjoy the content you provided in the webinar, they’ll more than likely stick around on your email list to see what other information you can teach them.
6. Build a Password Protected Resource Library
Have a bunch of go-to tools you use to help your blog or business run smoothly? Create a password protected resource library! Fill it with our best tips, resources, and your own freebies and offer the password to visitors in exchange for joining your email list.
7. Referrals from Your Subscribers
Grow your email list by asking your current subscribers to tell their friends about you. People will generally act on their friend’s recommendations if they find it to be relevant.
Include a call to action in the emails you send to your subscribers asking them to forward the email to any friends who may find it helpful.
8. Create an Email Course
Email courses are a really cool resource for connecting with and teaching your audience something useful. They’re also low-stress since they can be automated through an email service provider like Mailchimp or ConvertKit.
If you’re not sure about creating a whole email course, consider creating a course by repurposing old blog posts or content.
For example, if you have a blog post that gives readers a step by step tutorial on starting a blog, you could repurpose it into a brief email course like, “Start a Blog in 7 Days.” Just break up the content into actionable steps and deliver them over the course of 7 days.
9. Use Social Media
Social media is a great tool for growing your email list.
- Add a “sign up” button on your Facebook page to make it easy for people to subscribe to your email list (Here’s how)
- Include a call to action in your cover image
- Create posts that link to your opt-in’s landing page
- Post about your opt-in in any relevant Facebook groups your in
- Create a menu using a service like Linktree to add multiple links to your Instagram bio and include a link to your opt-in’s landing page
10. Offer a Discount Code
Do you sell a product or service? Offer a discount code to encourage visitors to sign up for you email list. The beauty of a discount code? It doesn’t have to be for an extreme discount. Everybody loves to save a little money!
Start Growing Your Email List
Once you know what kind of opt-in freebie you want to use, you can get to work creating it. Take the time to promote your freebie to gain some traction and attract your audience to your blog. It might take some trial and error to find the perfect freebie for your audience but before you know it, people will be subscribing to your email list like crazy!
Katie Jenison is a freelance writer offering copywriting, blogging, and ghostwriting services. She works closely with home builders, remodelers, interior designers, real estate and property management professionals to help them create content marketing strategies, improve their digital presence, generate leads, and engage with their target audience. Katie also helps freelance writers and creative entrepreneurs pursue their dreams of working from home by providing tips and advice, business strategies, and writing tips on her blog, The Quiet Type. Download her free workbook, A Freelancer’s Guide to Setting Rates, here.