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7 Things Every Freelance Writer Should Have
Now that you’ve decided to pursue a freelance writing career, it’s time to start building your presence. Here are seven things every freelance writer needs.
#1 Writer’s Website & Portfolio
A writer’s website and portfolio are going to be one of the MOST important things you can have for your freelance writing business. Your website is your biggest marketing tool when you’re cold emailing and applying for writing jobs for job boards, so you need to make it count.
Despite being a writer, I struggled writing my own copy for my website the first time around. It was bland and lacked any semblance of my personality. Don’t make that mistake!
It’s totally okay to let your personality shine through when it comes to your website. Yes, you still want to maintain a professional vibe and sound like you know what you’re talking about, but it’s okay to have fun with it.
In addition to your portfolio, your website should have:
- An About Page
- Services Offered
- Contact Page
You can read all about how I built my own writing website and portfolio using Wix here.
#2 Business Cards
Business cards are going to be AH-MAZING for your new freelance writing business! You can hand them out at networking events, give some to people you know, or include them in an information packet. Plus, they make you look professional!
In addition to my drive to hustle and grow my business, I’ve been really lucky to be surrounded by a supportive crowd. One of my best friends growing up is a networking goddess and she seems to know EVERYONE. She was actually the one to encourage me to move forward with my business (thanks Beth!) and she requested a whole stack of my cards to hand out to people she knows and networks with. Thanks to her, making connections with potential clients has been super easy.
When I created my first set of business cards, I was SO excited! I felt like the real deal and I even said so in my first ever “biz” post on Instagram. Once I upgraded my website with a domain name and business email though, I had to redo them. It turned out to be a blessing in disguise though, because I love my new ones even more than the first. Check them out!
I made my first business cards using Vistaprint (hello, affordable options!) but I used Zazzle to create these bad boys! They have so many designs to choose from and they’re totally customizable! AND Zazzle is just as affordable as Vistaprint!
#3 Business Email
When you set up the domain and website for you writer’s website and online portfolio, you have the option of getting a business email tied to your domain. That’s a great option and one I totally recommend! However, you can also set up a business email using free services like Gmail or Outlook. You definitely want to make it obvious it’s a business email though! As in no email@example.com!
I have a business email tied to my domain that I use for my business cards as well as on my website, but I typically use my Gmail once I start working with clients.
- “Official” business email: firstname.lastname@example.org
- Free business email: email@example.com
#4 Social Media Presence
The type of social media you use to market yourself as a freelance writer is completely up to you.
I personally use Facebook and Instagram for my freelance writing business. I also use Facebook and Pinterest to market this blog. They seem to be working for me! I used to have Twitter, as well, but I don’t really like it and it was too much to manage all at once, so I deleted it.
One of the most important things to keep in mind when it comes to social media is that you don’t have to be on every platform! By focusing on just one or two that you are comfortable with, you’re able to market your writing and business in a way that doesn’t leave you feeling strung out and stretched too thin. Less is more in this case!
You can determine where you’re getting your most traffic from just by looking at your website analytics. If you’ve found your spending too much time using one platform with little result, it’s time to move on!
Facebook is also a great tool for networking with other writers. When I started, I joined so many groups just to learn as much as could. Some were better than others though, so I’ve narrowed it down to some favorites. You can read about them here.
#5 LinkedIn Profile
Having a professional LinkedIn profile is going to do nothing but benefit you and your business. With a LinkedIn profile, you can:
- Connect with other freelancers
- Connect with potential clients
- Publish your own articles
- Find jobs (Alina Bradford’s book is a great resource on how to do this!)
- Market your business
- Scope out dream clients
What’s not to love?!
New to LinkedIn or want to build your connections? Connect with me!
#6 Accounting Software/Method
When you start a business, it’s a no brainer that you need to keep track of money that’s coming in an out. One of the easiest ways to do that is to use some software OR even make your own spreadsheet.
As a freelance writer, it’s likely you won’t have a lot of up front costs or overhead expenses but you should still keep track of mileage, costs for meetings (like if you meet over coffee) and other expenses so you know where you’re money is going.
I’ve used a few different methods including an Excel spreadsheet (THAT was a disaster lol) and even the free trial of QuickBooks. In the end, I’ve found a program I really like and the best part? It’s FREE! WaveApps has everything I need to track my expenses and send invoices to clients. My clients are even able to pay with a card just by clicking the link on the invoice! Cool right?
#7 Reference Books
When you’re just starting out as a freelance writer, it can be super overwhelming trying to figure everything out. One thing that really helped me (in addition to joining a ton of Facebook groups) was having a collection of resources to use as a guide.
Some of my favorites and most recommended books are:
- The Freelancer’s Bible
- The Fluff-Free Freelance Writing Master Course
- The Essential Guide to Freelance Writing: How to Write, Work, and Thrive on Your Own Terms
You can read more about why I love them here!
Those are the 7 things I recommend every freelance writer have in their arsenal. Do you have something to add? Feel free to send an email my way or leave a comment down below!